Be An Expert In LOCAL SEO - Take Your SEO Skill To The Next Level
This training is organized by Technobd Web Solutions Pvt. Limited
What you will learn from this training?
- Understand Local SEO and how to build a strong presence of your business in Local Search Results on Google Search
- How To Rank Your Business Locally On Google
- How to Build "Powerful" Links To Your Website
- On Page/Site SEO Factors for Local SEO
- Create Better Local Content For Your Business/Site
- Researching & Targeting Local Keywords Relevant To Your Business
- Understand Local SEO Ranking Factors That Impacts Your Ranking On Google
- Understand Competition Research & Analysis, Local Citation Building, Schema Implementation, Site Responsiveness, Customer Reviews
- Know how to create and manage a Google My Business listing
- Promoting your business through Youtube Video Marketing
- Develop a larger customer base through Reviews and get more business with these online customer referrals
- By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and targeted location.
By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and targeted city.Register Online
BASIS Freelancer Award Winner 2011, SEO Trainer, BITM & Technobd.
Alamin Chowdhury is an Awarded Organic & Local SEO Veteran in Bangladesh. He is a Web Marketing Expert & Consultant and a Part Time Affiliate Marketer who started his Professional Training career in the field of Internet Marketing in the year 2011. With 250+ Batches and over 6500+ Students, Alamin Chowdhury is presently serving as a LEAD TRAINER at BITM (Basis Institute of Technology & Management) & Technobd in the area of SEO, Social Media & Affiliate Marketing.
Who is the target audience?
Students should have a sound knowledge on the basics of Search Engine Optimization (both On-Page & Off-Page)
Willingness to learn and commit to take action - don't just idly go through the TRAINING.
This Training Is Tailored For:
Small Business/Business Owners Who Have A Physical Business Location & Want to Rank Their Website on Google with the Power of Local SEO (Business owners who serve a local customer base, e.g. shops, restaurants, fashion house) etc
Consultants Who Want to Learn More About Search Engine Optimization (Local SEO)
Entrepreneurs just starting out that want to create an online presence
SEO Professionals or Digital Marketers – Who wants to fill up their knowledge or skill gap of Local SEO and want to offer Local SEO services to local clients or foreign local businesses, will certainly find this course invaluable.
Introducing the course and training objective to the participants.
Module 1: Foundation Concepts on Local SEO
Understanding the Google Algorithm for Local Search
How Google Semantic Search works
How Local Rankings can impact your SEO:
- What are the Local Ranking Factors & how do they work?
- On Page/Better Content Signals
- Quality Link Signals
- Google My Business (GMB)
- Citation Signals
- Behavior/Click Through Signals
- Review Signals
- Social Signals
- Miscellaneous Signals
Why Local SEO matters?
Brainstorming Keywords or Targeted Phrases for your Business
Module 2: In Depth Exploration into Local SEO
Understanding of Google Maps Listing – It’s importance and effectiveness discussed
The impact of Mobile on Local Search – Why Businesses should be having a Mobile Friendly website
Complete walkthrough to your (GMB) Google My Business Page
Creating, managing and optimizing your My Business Page
Getting to know how you can reclaim an already verified page if you own the business
Dealing with multiple business location listing
Building up Reviews for your Local Business:
- Why Reviews Matter?
- Creating Your Review strategy
- Bottom line discussion on setting yourself up for Review success - Encouraging your loyal customers to YELP or GOOGLE Review your business
- How to respond to Negative Customer Reviews
- Understanding how joining the Official Google My Business Community can help you in the long run
Schema Markup for Local Businesses:
- What is schema markup and its importance?
- Understanding results of SERP from the perspective of Structured Data
- Difference types of Schema Markup.
- Generate Schema Markup codes using Json-LD or Google Search Console
- Verifying the Schema Markup codes using Structured Data Testing Tool
- Practical implementation of Schema Markup in a website.
- Working opportunity as a Schema Markup Professional for Local Businesses
- Examples of LIVE Projects based on Schema Markup implementation
Module 3: Citations Explained – How Local Citation Building Is Done
Managing your citations properly
Setting up your NAP (Name, Address, Phone Number)
How to maintain NAP ‘Consistency’ all over the web
Fixing NAP for wrong Citations
Building quality and relevant citations:
- Monitoring competitor citation
- List of Top Citation Sites: Resource Shared and discussed
- Niche specific Citation site list: Resource Shared and discussed
- Working opportunity as a Local Citation Expert for Local Businesses
Module 4: On-Page &Off-Page SEO for Local Business Website
The participants will get to know and understand all the best On-Page & Off-Page SEO methods, techniques & practices that can be implemented to enhance the Online Visibility & Web Performance of any Local Business website.
Module 5: Content Creation & Marketing for Local Businesses
- How content marketing plays a crucial role as part of your Local SEO?
- Creating better Local content for your business
- Starting your Blog/Resource page on your website
- Types of content you can create for your audience or customers
- The AIDA Marketing concept and why it’s important
Module 6: Selling Videos to Local Businesses
This is a complete practical and project-basedSESSION focused towards developing your video marketing skill and selling Lead Generation Videos to Local Businessesin Top 10 profitable Local Business Niches in (USA& CANADA). You will get to know and learn all the video editing technical and detailed marketing skills& strategies to maximize your profit selling Live Actor or Whiteboard Animation or 2D Animation Explainer Professional Voiceover (Local Business focused) Lead Generation Videos – All Set For Your Success!
SPECIAL NOTE: This Module Is Fully Marketplace Focused& Full Demonstration of ALREADY DONE Projects/Orders from Clientsin different Niches will be practically shown to clear the concept of the ATTENDEES.